ADVERTISING


 


This event recognizes FBLA members who can identify, understand, and apply advertising principles.

 


The one-hour objective test may include questions on personal selling & sales promotion; traditional & alternative advertising media; consumer behavior; basic marketing functions; branding & positioning; economy; advertising plan; legal & ethical issues; diversity & multicultural market; public relations; creation of advertisement; consumer-oriented advertising; financial planning; communication; consumer purchase classifications; target market; market segmentation; product development; product life cycle; price planning; channels of distribution; marketing research; effective advertising & promotional messages; budget; financing advertising campaigns; demographics; history & influences; advertising industry & careers; supply chain management; distribution logistics; Internet; self-regulation; careers; advertising workplace; leadership, career development, & team building; risk management.

 


ELIGIBILITY

 


Participants must have paid state and national dues postmarked by December 15 of the current school year.

 


District            Number of participants governed by local FBLA District policy.

 


State               Each district may be represented by participant(s) based on the Florida FBLA scaled quota system found in the Fact Finder.



National          See publication:  National Chapter Management Handbook—current edition.


REGULATIONS


District            Each district determines its own procedures for event registration.

 


State              When it has been determined that a student will represent the district at state competition, the student's local adviser must send the appropriate entry form to the state adviser by first-class mail.  The entry form and the required receipt deadline are included in the SLC registration packet.

 


National          See publication:  National Chapter Management Handbook—current edition.



  • Participants must be selected in accordance with the regulations of the FBLA district and state chapters and the national association.
  • Participants must not have entered this event at a previous National Leadership Conference or placed 1st, or 2nd, 3rd, or 4th in this event at a previous State Leadership Conference.
  • Participants failing to report on time may be either disqualified or permitted to begin late with no extension of the time as scheduled. 
  • Participants must furnish their own No. 2 pencils and erasers.  Nongraphing calculators will be provided.  No electronic devices may be brought to the event.     No reference materials or other items are to be brought to the event.
  • Participants must adhere to the dress code established by the Board of Directors or they will not be permitted to participate in the competitive event.


JUDGING


 Tests will be machine graded. In the event of a tie, the students’ performance on the final ten questions of the exam will be evaluated.  After that, if necessary, the order in which the tests were received will be used.



AWARDS



District         The number of awards presented at the District Leadership Conference is determined by local FBLA District policy.

State             State awards for the top five places are presented at the State Leadership Conference.

National       The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum number will be ten.