SOCIAL MEDIA CAMPAIGN



This event recognizes FBLA members who effectively use social media as a channel for a strategic marketing plan.


COMPETENCIES


The topic to be developed in this presentation will be announced in the Chapter Management Handbook that comes from the national office.  In addition, it will be announced in the State Adviser Briefings throughout the year.  Participants will prepare promotional pieces based on this topic.


ELIGIBILITY

 

Entries may be created by an individual member or a team of two (2) or three (3).  Participant(s) must be a member of an active local chapter and be on record in the FBLA-PBL national office as having paid dues by December 15 of the current school year.  In the case of a team, no more than member may have entered this event at a previous National Leadership Conference, have competed more than two (2) years at the national level, or placed 1st, 2nd, 3rd, or 4th at a previous State Leadership Conference.  Students competing in this event on the state level must be registered for the conference or the entry will not be judged.

 

Participants must have paid state and national dues postmarked by December 15 of the current school year.

District        Number of participants governed by local FBLA District policy.

State        Each district may be represented by participant(s) based on the Florida FBLA scaled quota system found in the Fact Finder.

National    See publication:  National Chapter Management Handbook—current edition.

 

REGULATIONS


District        Each district determines its own procedures for event registration.

State        When it has been determined that an individual or team will represent the district at state competition, the student's local adviser must send the appropriate entry form and product to the state adviser by first-class mail.  The entry form and the required receipt deadline are included in the SLC registration packet.

National    See publication:  National Chapter Management Handbook—current edition. 

 

Student members, not advisers, must prepare presentations.  Local advisers should serve as consultants to ensure that the presentations are well organized, contain substantiated statements, and are developed in an acceptable business style.


•    Projects must address the given topic. Student members, not advisers, must prepare projects.
•    Participants should effectively address a recruitment opportunity and a strategic approach to targeting prospective members, as well as engaging existing members.
•    Participants may not use any words, diagrams, clipart, and/or artwork that are not public domain.
•    Campaign must have a high level of engagement and interactivity:  likes, shares, retweets, RSFPs, etc.
•    Projects should demonstrate knowledge of social media marketing beyond community management, including but not limited to:  developing unique content, effectively utilizing existing content, optimizing content for search and distributing content across as many platforms as possible within a limited budget.
•    Members are expected to follow all applicable copyright laws.


PROCEDURE—ORAL PRESENTATION


•    Presentation of the entry must be conducted by participants who authored the event.  The presentation is an explanation of the social media campaign.  The presentation should include, but not be limited to:  sources used to research the topic; development and design process; use of different design techniques; and copyright issues with pictures, music, or other items.


•    Visual aids related to the project may be used; however, no items may be left with the judges or audience.

•    Five (5) minutes will be allowed to set up equipment and seven (7) minutes to describe the project. The school must provide all equipment other than a screen and table. Internet will be provided.

•    The individual or team has seven (7) minutes to present.  A timekeeper will stand at six (6) minutes and again at seven (7) minutes.  When each individual or team is finished, the timekeeper will record the time used noting a deduction of five (5) points for any presentation over seven (7) minutes.  Following each oral presentation, the judges will conduct a three-minute (3) question-and-answer period during which the presenters should be prepared to defend all aspects of their design.


•    The performance is open to conference attendees, except performing participants of this event.


•    If necessary, final performances will follow the same rules as listed above.
   
 

JUDGING


Oral performances will be judged by a panel at the conference.  All judges’ decisions are final. 

 

AWARDS


District    The number of awards presented at the District Leadership Conference is determined by local FBLA District policy.

State        State awards for the top five places are presented at the State Leadership Conference.

National    The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum number will be ten.