2011-12 TOPICS—PHI BETA LAMBDA
Business Ethics
Ethics and Financial Institutions
Business Presentation
You are presenting to a group of graduating college students who will be interviewing for fulltime positions. Create a presentation explaining current trends in how employers recruit and select new employees. Cover various interview formats as well as common interview questions.Develop a presentation on how to “kick-start” the job-hunting process. Explain strategies for landing employment upon graduation.
Computer Game & Simulation Programming
Develop an entertaining simulation/game that will incorporate training or skill development for financial literacy. Genre and format of game is open to imagination and innovation of the design team. Quiz show, RPG, shopping, and more are all acceptable. Gear the game to elementary school students.
Digital Video Production
Prepare a video to encourage business/industry to financially sponsor PBL members to attend conferences and leadership activities.
Emerging Business Issues
Marketers are always looking for better ways to gather information about target markets and increase product sales. With the rise of social networking sites such as Facebook and LinkedIn, marketers are able to use “a new form of behavioral targeting—a kind of conversational eavesdropping analysis”. The issue has been raised that these techniques invade privacy. Be prepared to argue the affirmative, that yes, marketers should be able to collect information via Facebook and LinkedIn; or be prepared to argue the negative, that no, using information collected from personal posts on Facebook and LinkedIn is an invasion of privacy.
Future Business Teacher
The lesson plan and presentation will be for a high school financial literacy unit in a Principles of Business class. The lesson plan should be prepared for a 45-minute lesson presentation.
Web Site Development
Your local city government has developed a new focus on youth involvement opportunities for the area’s young adults. The city/county/town is involving local youth organizations in its efforts. They ask your local PBL chapter to create a Web site explaining the benefits of joining your local chapter and highlighting significant chapter activities. The local government also wants to receive feedback from the area’s young adults. Incorporate into the Web site one type of social media that will allow for youth to send feedback or thoughts to the local government. Social media elements include but are not limited to Facebook and Twitter.