2017-18 TOPICS—PHI BETA LAMBDA

 

 

BUSINESS ETHICS

Review an ethical case related to the banking industry that occurred within the last ten years.  Discuss why it happened; how it should have been resolved; and what could have prevented it.

 

BUSINESS LAW

Research a court case involving a class action lawsuit and analyze the findings.

 

BUSINESS PRESENTATION

You have been asked to make a presentation to your local chamber of commerce about encouraging development and enrichment of new entrepreneurs.

 

COMPUTER ANIMATION

Many organizations are required to support charities through philanthropic efforts.  Use computer animation in a promotional/marketing video to show the importance of this kind of charitable effort as an important business responsibility.

 

DESKTOP PUBLISHING

You are starting a non-profit, charitable organization to provide gently used clothing to those in need in your community.  You will need to come up with a name and logo for your non-profit.  You will create a poster and a postcard that can be placed in businesses advertising your non-profit.  You will also create a brochure and a business card that can be used to visit prospective donors to your non-profit.

 

EMERGING BUSINESS ISSUES

The American business model and the European business model differ regarding corporate culture and practices regarding work/life balance. The United States has some of the longest working hours and some of the shortest paid vacation leave. The European business model includes shorter working hours, and employees are typically provided between four and six weeks paid vacation.

Be prepared to argue the positive, that the European business model is a better corporate culture than the United States business model; and be prepared to argue the negative, that the European business model is not a better corporate culture than the United States business model.

 

 

FUTURE BUSINESS EDUCATOR

Create a unit plan for a beginning high school accounting course on teaching debits and credits.  The plan should include a pre-assessment, assessments, activities, and other ancillary materials that may be needed.  Assessments must be original in nature and not copied from published textbook materials. 

 

MOBILE APPLICATION DEVELOPMENT

Create an app that will allow individuals to track healthy eating and exercise. The app should include, at minimum, components to track calories, track exercise, healthy diet suggestions, and balanced meal ideas.

 

SOCIAL MEDIA CHALLENGE

Create a social media campaign that markets and shows how PBL is an organization that benefits students from a variety of majors at your institution.  You must use at least three sources of social media.

 

STRATEGIC ANALYSIS AND DECISION MAKING

Red Robin Gourmet Burgers, Inc. operates in the highly competitive restaurant industry and “…primarily develops, operates, and franchises casual-dining restaurants and fast-casual restaurants in North America and focuses on serving an imaginative selection of high quality gourmet burgers in a fun environment welcoming to guests of all ages” (Red Robin 10K, February 19, 2016). The first Red Robin was opened in Seattle, Washington in 1969, and Reb Robin Gourmet Burgers, Inc. was formed in 2001. Utilize a subset of the following strategic tools to develop a recommended strategy to take advantage of the strengths of Red Robin Gourmet Burgers, Inc. or negate the weaknesses of Red Robin Gourmet Burgers, Inc. You will present the recommended strategy and the analysis utilized to develop the strategy. Tool options include but are not limited to:

  • External Analysis: Macro Environment, Industry Environment, Competitive Analysis
  •  Internal Analysis: Financial Analysis, Value Chain Analysis, SWOT Analysis
  • Strategy Formulation: Vision, Mission, Goals, Objective Analysis, Market Demands Analysis, Business Strategy Options Development
  • Strategy Recommendation
  • Strategic Recommendation Implementation Issues

 

WEBSITE DESIGN

 

You are starting a non-profit, charitable organization to provide gently used clothing to those in need in your community.  You will need to come up with a name and logo for your non-profit.  The site should include, at minimum, a description of the non-profit’s purpose, location/contact information, hours of operation, and how to make donations.