INTEGRATED MARKETING

 

This event provides recognition for PBL members who demonstrate a real-world understanding of marketing applications.

 

COMPETENCIES

 

Participants will describe and sell the marketing plan and the implementation process; effectively present the aim of the plan and the research, design, and implementation for the marketing campaign; demonstrate good communication skills; possess good decision-making and problem-solving skills; and effectively interact with judges and answer questions.

 

ELIGIBILITY

 

Each chapter may submit one (1) entry.  Entries may be created by an individual member or by a team, not to exceed three (3) members.  Participants must be members of an active local chapter and be on record in the FBLA-PBL national office as having paid dues by February 15 of the current school year In the event of a team entry, no more than one (1) member may have competed in this event at a previous National Leadership Conference or placed 1st or 2nd in this event at a previous State Leadership Conference.  

 

REGULATIONS

 

State            When it has been determined that a student(s) will represent the district at state competition, the student's local adviser must send the appropriate entry form and product to the state adviser by first-class mail.  The entry form and the required postmark deadline are included in the SLC registration packet.

 

National      See publication:  National Chapter Management Handbook—current edition.
 

 

Student members, not advisers, must prepare presentations.  Local advisers should serve as consultants to ensure that the presentations are well organized, contain substantiated statements, and are developed in an acceptable business style.
 

PROCEDURE—GUIDELINES

• Participants will be required to identify and meet with a real-life client in order to determine the client’s marketing needs and desires.  The client may be from any size business (profit or non-profit), government, or educational unit.  The team will design and conduct appropriate market research for their proposed campaign. 
 

• The campaign must include, but is not limited to:
 

  • Design and conduct appropriate market research from the target market of the proposed campaign
  • Interpret the results of the market research
  • State the campaign goals and how the campaign will achieve the goals
  • Create a tag line or promotion slogan
  • Design and create a minimum of one print advertisement
  • Design a minimum of one Internet component (Web page, Internet ad, etc.)
     

• The participants should provide the necessary materials and equipment for demonstrating the marketing campaign.
 

• The campaign must be the result of the team’s own efforts.   Facts and working data may be secured from any source.
 

• Student members, not advisers, must prepare the presentation.
 

• Visual aids and samples related to the presentation may be used in the preparation; however, no items may be left with the judges.
 

• No implantation of the proposed campaign is required.
 

• If there are 15 or fewer participants/teams, awards may be determined from a preliminary round only.
 

• Participants must provide all equipment for the presentation.
 

• Five (5) minutes will be allowed to set up and remove equipment or presentation items.
 

• In case of a team, all members must participate in the presentation.
 

• The team has seven (7) minutes to interact with a panel of judges to sell the marketing plan.  The judges will interact throughout the presentation.
 

• A timekeeper will stand at six (6) minutes and again at seven (7) minutes.
 

• Presentations are open to all conference attendees EXCEPT performing participants of this event.
 

FINAL PERFORMANCE
 

If it is necessary to have a final round, an equal number from each preliminary group will be scheduled for the final round.  The final guidelines are the same as the preliminary guidelines described above.
 

JUDGING

 

Presentations will be judged by a panel at the conference.  All judges’ decisions are final.