MARKETING ANALYSIS AND DECISION MAKING

 

This event provides recognition for PBL members who possess knowledge across the core curriculum in the area of marketing.

 

This event is composed of two (2) parts: an objective test and an interactive role play situation that may include consumer behavior, advertising, e-commerce, public relations, research, etc. Participants are required to complete both parts. 

 

The one-hour objective test may include questions on advertising and promotion/sales management; consumer behavior; e-commerce; marketing management; marketing principles and concepts; marketing research; and public relations.  Individuals or team members will take one objective test collaboratively.

 

ELIGIBILITY
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Participants must have paid state and national dues postmarked by February 15 of the current school year.

  

State:           Each chapter may enter one (1) individual or team composed of two or three (2 or 3) active local members.  Participants must be on record in the FBLA-PBL national office as having paid dues by February 15 of the current school year.
 

This is an individual or team event.  In the case of a team, it must be composed of two to three (2-3) members.  The individual may not have competed in this event at a prior National Leadership Conference or placed 1st or 2nd in this event at a previous State Leadership Conference.  In the case of a team, no more than one (1) team member may have competed in this event at a prior National Leadership Conference or placed 1st or 2nd in this event at a previous State Leadership Conference. 

National:     See publication:  Chapter Management Handbook—current edition.

 

REGULATIONS
 

State:            When it has been determined that a team will represent the charter at state competition, the appropriate entry form must be sent to the state adviser postmarked first-class mail by the date specified in the SLC registration packet.

 

National:     See publication:  Chapter Management Handbook—current edition.

 

• Participants must be selected in accordance with the regulations of the state chapter and the national association.

 

• Participants failing to report to the objective test on time may be either disqualified or permitted to begin late with no extension of the time as scheduled. 
 
 

• Participants must furnish their own No. 2 pencils and erasers.  Nongraphing calculators will be provided.  No electronic devices may be brought to the event.  No reference materials or other items are to be brought to the event.

 

• Participants must adhere to the dress code established by the Board of Directors or they will not be permitted to participate in the competitive event.
 

PROCEDURE—OBJECTIVE TEST

• A one-hour objective test will be administered based on the previously listed competencies. Team members will take one objective test collaboratively.

 

• The five (5) individuals or teams with the highest scores will be scheduled for the performance portion of the event. The order of performance will be drawn at random by an impartial person in the event office.

 

PROCEDURE—ORAL PRESENTATION

• Finalists must report to the holding room by the time specified in the State Leadership Conference program.  All finalists will be sequestered until their performance times.  If a finalist fails to report prior to the beginning of the first performance, the finalist will be disqualified.

 

• Twenty (20) minutes before the performance, each team will receive the simulation.

 

• Two (2) 4” x 6” index cards will be provided for each participant and may be used during the preparation and performance of the oral segment of the event.  Information may be written on both sides of the index cards.  Note cards will be collected following the presentation.

 

• No reference materials, visual aids, electronic devices, or computer equipment may be brought to or used during the preparation or performance. 

 

• Individuals or teams should introduce themselves, describe the situation, make their recommendations, and summarize their case. All team members are expected to actively participate in the performance.

 

• The individual or team has up to seven (7) minutes to role-play the problem with the judges.  All team members must be involved.  The judges will interact with the members during the presentation.  Individuals or team members will be allowed to use their note cards during the interaction.  This is a role-play event.

 

• A timekeeper will stand at six (6) minutes and again at seven (7) minutes. 

 

JUDGING

Tests will be machine graded.  In the event of a tie, the students’ performance on the final ten questions of the exam will be evaluated.  After that, if necessary, the order in which the tests were received will be used.

 

The presentations will be evaluated by a panel of judges.  All decisions of the judges are final.

 

AWARDS
 

State:            State awards for the top five places are presented at the State Leadership Conference.

 

National:     The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum number will be ten.