This event provides PBL members an opportunity to examine the strategic ramifications of such topics as executive compensation, e-commerce, the Internet, entrepreneurship, ethics, continuous improvement, virtual organization, cultural diversity, outsourcing, strategic alliances, and global competition.


This event consists of two parts: an objective test and a performance component.  


The one hour objective test may include questions on the following topics:  strategy overview:  (integrating intuition and analysis; adapting to change); strategy formation: (internal and external assessments to include vision and mission; external audit; attitude and social policy; customer orientation; Porter’s Model; SWOT; forecasting models; global challenges; competitive analysis; cultural analysis; suitability; feasibility; acceptability; etc.); strategy implementation:  (operations issues; resource allocations; managing conflict; reengineering; financing and accounting issues; strategy hierarchy); strategy evaluation, review and control: (taking corrective action; balanced scorecard; R & D review; contingency planning; auditing; history; growth and portfolio evaluation; competitive advantage gained.  Individuals or team members will take one objective test collaboratively.  

The case study is an interactive role play situation.




Participants must have paid state and national dues postmarked by February 15 of the current school year.


Participants must not be or have been enrolled in any graduate program prior to December 1 of the current school year.


State            Each chapter may enter one (1) individual or team composed of two or three (2 or 3) active local members.  Participants must be on record in the FBLA-PBL national office as having paid dues by February 15 of the current school year.

In the case of a team, no more than one member may have entered this event at a previous National Leadership Conference, have competed more than two (2) years at the national level, or placed 1st or 2nd at a previous State Leadership Conference.


National      See publication:  Chapter Management Handbook—current edition.




State            When it has been determined that a student will represent the charter at state competition, the appropriate entry form must be sent to the state adviser postmarked first-class mail by the date specified in the SLC registration packet.


National       See publication:  Chapter Management Handbook—current edition.


• Participants must be selected in accordance with the regulations of the state chapter and the national association.

• Participants failing to report to the objective test on time may be either disqualified or permitted to begin late with no extension of the time as scheduled.
• Participants must furnish their own No. 2 pencils and erasers.  No electronic devices may be brought to the event.  No reference materials or other items are to be brought to the event.

• Participants must adhere to the dress code established by the Board of Directors or they will not be permitted to participate in the competitive event.



• A one-hour objective test will be administered based on the previously listed competencies. Team members will take one objective test collaboratively.

• The five (5) individuals or teams with the highest scores will be scheduled for the performance portion of the event. The order of performance will be drawn at random by an impartial person in the event office.



• Finalists must report to the holding room by the time specified in the State Leadership Conference program.  All finalists will be sequestered until their performance times.  If a finalist fails to report prior to the beginning of the first performance, the finalist will be disqualified.

• Twenty (20) minutes before the performance, each team will receive the simulation.

• Two (2) 4” x 6” index cards will be provided for each participant and may be used during the preparation and performance of the oral segment of the event.  Information may be written on both sides of the index cards.  Note cards will be collected following the presentation.

• No reference materials, visual aids, electronic devices, or computer equipment may be brought to or used during the preparation or performance. 

• Individuals or teams should introduce themselves, describe the situation, make their recommendations, and summarize their case. All team members are expected to actively participate in the performance.

• The individual or team has up to seven (7) minutes to interact with a panel of  judges.  All team members must be involved.  The judges will play the role of the second party in the presentation and refer to the case for specifics.  This is a role-play event.

• A timekeeper will stand at six (6) minutes and again at seven (7) minutes. 

• The presentation is open to conference attendees who are not performing participants of this event.




Tests will be machine graded.  In the event of a tie, the students’ performance on the final ten questions of the exam will be evaluated.  After that, if necessary, the order in which the tests were received will be used.


The presentations will be evaluated by a panel of judges.  All decisions of the judges are final.



State            State awards for the top five places are presented at the State Leadership Conference.


National     The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum number will be ten.