This event provides PBL members an opportunity to examine the strategic ramifications of such topics as executive compensation, e-commerce, the Internet, entrepreneurship, ethics, continuous improvement, virtual organization, cultural diversity, outsourcing, strategic alliances, and global competition.


The case study is an interactive role play situation.



The content of the presentation must include good oral communication skills, group collaboration, and critical thinking and analysis.  In addition, students will thoroughly research and present their findings.

The topic for this event will be listed in the Chapter Management Handbook that comes from the national office each year.  In addition it will be announced in the State Adviser Briefings throughout the year.  Participants will be expected to research the case prior to the conference and to be prepared to present their findings and solutions at the SLC.  Participants will be expected to answer judges’ questions on their presentations. 


Participants must have paid state and national dues postmarked by February 15 of the current school year.

State    Each chapter may enter one (1) individual or team composed of two or three (2 or 3) active local members.  Participants must be on record in the FBLA-PBL national office as having paid dues by February 15 of the current school year.

            In the case of a team, no more than one member may have entered this event at a previous National Leadership Conference, have competed more than two (2) years at the national level, or placed 1st or 2nd at a previous State Leadership Conference.


National    See publication:  Chapter Management Handbook—current edition.


  • Participants failing to report on time for the event may be disqualified.
  • Participants must adhere to the dress code established by the board of directors or they will not be permitted to compete in the event.
  • Each team’s presentation must be the result of its own independent work.  Facts and working data may be secured from any source.  The student members, not advisers, must prepare presentations.  All members must participate in the advance research of the topic and in the actual presentations.
  • Each team must send six (6) copies of a written synopsis on the selected topic, no longer than 500 words.  Include a reference section (not counted in the 500 word limit).  The address and date for receiving these copies will be in the State Conference Registration Packet.  Each synopsis should be submitted in a separate standard file folder and the folder tab must be labeled with name, school, state, and event.
  • Facts and data must be cited and secured from quality sources (peer review documents legal documents, etc.).
  • Teams will be permitted to bring prepared notes.
  • No reference materials, visual aids/props, or electronic devices may be brought to or used during the performance.


Participants may be divided into groups, depending on the number of participants.  The order of performance will be drawn at random by an impartial person in the event office.

One member should introduce the team and describe the ethical situation.  All team members must participate in the presentation.  Team members will be allowed to use notes.

Each presentation may last no more than seven (7) minutes.  A timekeeper will stand at six (6) minutes and again at seven (7) minutes.  When the presentation is finished, the time used will be recorded, noting a deduction of five (5) points for any presentation that exceeds seven (7) minutes. Following each oral presentation, the judges may conduct a three (3) minute question-and-answer period. 

All performances are open to conference attendees, except performing participants of this event.


If a final round is necessary, the order of performance will be drawn at random by an impartial person in the event office.
All other procedures as outlined in the preliminary round will be followed for the final round.



The presentations will be evaluated by a panel of judges.  All decisions of the judges are final.




State    State awards for the top five places are presented at the State Leadership Conference.


National    The judges will determine the number of awards presented at the National Leadership Conference.  The maximum number will be ten (10).