This event recognizes FBLA members who have developed proficiency in the creation and design of Web commerce sites.


The topic to be developed in this presentation will be announced on the state and national websites.  Participants will demonstrate proficiency in conceptualizing, designing, and creating efficient and marketable e-business sites.



Entries may be created by an individual or a team composed of 2 or 3 members.  No more than one member may have entered this event at a previous National Leadership Conference, have competed more than two (2) years at the national level, or placed 1st, 2nd, 3rd, or 4th at a previous State Leadership Conference.

Participants must have paid state and national dues postmarked by December 15 of the current school year.

District:        Number of participants governed by local FBLA District policy.

State:           Each district may be represented by participant(s) based on the Florida FBLA scaled quota system found in the Fact Finder.

National:     See national guidelines: www.fbla-pbl.orgNOTE:  At the national level this event does not have a pre-judged portion but it does have a presentation portion.  Be sure to read national guidelines if preparing for national competition.



District:        Each district determines its own procedures for event registration.

State:           When it has been determined that an individual or team will represent the district at state competition, the student's local adviser must send the appropriate entry form to the state adviser by first-class mail.  The entry form and the required receipt deadline are included in the SLC registration packet.

National:     See national guidelines: www.fbla-pbl.org

The URL, an official entry form, and Statement of Assurance form  must be completed and submitted according to the instructions in and received by the date specified in the State Conference Registration Packet.  Entries will not be returned.

Student members, not advisers, must prepare presentations.  Local advisers should serve as consultants to ensure that the presentations are well organized, contain substantiated statements, and are developed in an acceptable business style.

Participants in this event must be registered for the State Leadership Conference or their entry will not be judged.  Finalists must complete both parts of the event to be eligible to win an award.


Participants in this event must be registered for the State Leadership Conference on their entry will not be entered into the first round of competition.  Finalists mus complete both parts of the event to be eligible to win an award.


• Presentations must address the topic as described in the COMPETENCIES section above.  Entries will be judged according to the rating sheet.

• The product or service may be real or fictional.

• If using a shopping cart, it does not need to be active. 

• The Web site must be available for viewing on the Internet at the time of judging.  No changes can be made to the Web site after the official receipt date (located in the State Conference Registration Packet).  Judging of the e-business site will take place before the State Leadership Conference.

• Any photographs, text, trademarks, or names that are used on the site must be supported by proper documentation and approvals indicated on the site.  Members are expected to follow all applicable copyright laws and may be disqualified if items are used inappropriately and not documented.  Use of templates must be identified.

• E-business sites should be designed to allow for viewing by as many different platforms as possible.


Based on the results of the preliminary competition, the highest prejudged project scores, a maximum of five individuals or teams will advance to finals and will make an oral presentation at the State Leadership Conference.  The individuals or teams selected will be notified prior to the State Leadership Conference…only these five will participate in the presentation.

The presentation is an explanation of the e-business Web site, and the web site may be shown when explaining the site.  The teams or individuals will be able to access their URL.  The explanation should include, but not be limited to:  development of the topic; development and design process; use and implementation of innovative technology; use and development of media elements; and copyright issues with pictures, music, or other items.

Presentation of the entry must be conducted by participant(s) who authored the event.  No replacements or substitutes will be allowed.


Competitors are responsible for bringing their own device for this event and must be able to show their presentation to the judges on this device as there will be no use of projectors.  Internet access will be provided. 


Visual aids and samples related to the project may be used; however, no items may be left with the judges.

The individual or team has seven (7) minutes to present.  A timekeeper will stand at six (6) minutes and again at seven (7) minutes.  When each individual or team is finished, the timekeeper will record the time used noting a deduction of five (5) points for any presentation over seven (7) minutes.  Following each oral presentation, the judges will conduct a three-minute (3) question-and-answer period during which the presenters should be prepared to defend all aspects of their presentation.

The performance is not open to conference attendees.


Presentations will be judged by a panel of judges prior to the State Leadership Conference.  Oral performances will be judged by a panel at the conference.  All judges’ decisions are final.


District       The number of awards presented at the District Leadership Conference is determined by local FBLA District policy.


State          Awards for the top 5 places are presented at the State Leadership Conference.


National    The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum will be ten.