This event recognizes FBLA members that demonstrate an understanding and mastery of the process required to develop and implement a new business venture.

An effective business plan should include the following information:

• Executive Summary: provides a brief synopsis of the key points and strengths included in the plan.

• Company Description—includes the basic details of the business.  Provides an overview of the business, its location, and its legal structure and organization.
 • Industry Analysis—provides an analysis of the larger industry to which the business will belong.  Analyzes key trends and players in the industry.  Demonstrates an understanding and awareness of external business conditions.
 • Target Market—provides a brief overview of the nature and accessibility of the target market.
 • Competitive Analysis—includes an honest and complete analysis of the business’ competition.  Demonstrates an understanding of the business’ relative strengths and weaknesses.
 • Marketing Plan and Sales Strategy—demonstrates how the business’ product or service will be marketed and sold.  Includes both strategic and tactical elements of the marketing and sales approach.
 • Operations—provides an overview of the way the business will operate on a day-to-day basis.  Includes production processes, physical facility review, utilization of technology, and processes followed to ensure delivery of products or services.
 • Management and Organization—describes the key participants in the new business venture.  Identifies the human resources the business can draw upon either as part of the management team, employee pool, consultants, directors, or advisers and the role each will play in the business’ development.  Discusses compensation and incentives and details decision-making processes.
 • Long-Term Development—gives a clear vision for where the business will be in three, five, or more years.  Demonstrates an honest and complete evaluation of the business’ potential for success and failure.  Identifies priorities for directing future business activities.
 • Financials—indicates the accounting methodology to be used by the business.  Discusses any assumptions made in projecting future financial results.  Presents projections honestly and conservatively.
 • Appendix—includes copies of key supporting documents (e.g., certifications, licenses, tax requirements, codes, letters of intent or advance contracts, endorsements, etc.)


District:        Number of participants governed by local FBLA District policy.

 State:           Each district may be represented by participant(s) based on the Florida FBLA scaled quota system.

National:    See national guidelines:  NOTE:  At the national level this event has a presentation portion.  Be sure to read national guidelines if preparing for national competition.



• The entry form found in the SLC registration packet and one hard copy of the written project must be sent to the state adviser's office received by the date specified in the SLC registration packet.

• Project may be authored by an individual or by a team, not to exceed three members.  No more than one member may have entered this event at a previous National Leadership Conference, have competed more than two (2) years at the national level, or placed 1st , 2nd, 3rd, or 4th at a previous State Leadership Conference.

• The project must not have been submitted for a previous National Leadership Conference. 

• General Report Guidelines

1. Student members, not advisers, must prepare reports. 
2. Penalty points will be given if the written project doesn’t adhere to the report cover and report contents guidelines.


• Report Cover Guidelines

1. Report covers must be of a weight such as cover stock, index stock, or card stock and include both a front and back cover.
2. Report covers are not counted against the page limit and may contain other information.
3. Covers may not be in plastic binders, be laminated, or have a plastic sheet overlaying the printed cover. No items, such as labels or decals, may be attached to the front cover. Two- or three-ring binders are not acceptable report covers. 
4. Cutout cover stock covers are allowed, but the page containing the cover information is included in the page count. 
5. Front cover must contain the following information: name of student(s), name of the school, name of the state, name of the event, and year (20xx–20xx). 
6. All reports must be bound (e.g., tape binding, spiral binding).


• Report Content Guidelines

1. Include a Table of Contents with page numbers.
2. Follow the rating sheet sequence in writing the report. If information is not available for a particular criterion, include a statement to that effect in the report. 
3. Pages must be numbered and must be standard 8 1/2” x 11” paper. Each side of the paper providing information is counted as a page. Pages must not be laminated or bound in sheet protectors.
4. Reports must not exceed 15 pages excluding front and back cover.  (A title page, divider pages, and appendices are optional and must be included in the page count.)  
5. Copies should be sent rather than important original documents. No items may be attached to any page in the report.

• Proposals may describe a proposed business venture or a current business operation. The business venture must also be currently viable and realistic. The business described in the project report must not have been in operation for a period exceeding 12 months before the National Leadership Conference. Reports should not be submitted that evaluate ongoing business ventures.

• Penalty points will be given if the written project does not adhere to the guidelines.

• Reports judged in state competition will be returned to the respective chapter adviser.  Reports judged at the national level become property of FBLA-PBL, Inc.  These reports may be used for publication or reproduced for sale by the national association.



Report format must follow the same sequence shown on the rating sheet.  If information is not available for a particular criterion, an appropriate statement should be included in the report.  The report must be similar to that of a business report with substantiated statements in a clear and concise format.  Creativity through design and use of meaningful graphics is encouraged.



Reports will be reviewed by a screening committee to determine if chapters have complied with event eligibility and regulations.  A panel of judges will select the winners.  They make their decisions on the basis of evidence included in the written documentation.  The content of each report will be evaluated by the criteria identified in the rating sheet.  All decisions of the judges are final.



State:         State awards for the top five places are presented at the State Leadership Conference.

National:   The judges will determine the number of awards presented at the National Leadership Conference.  The maximum number will be ten.