This event recognizes FBLA members who can prepare computer-based digital art, which is paramount to the production of quality copy used for promotional purposes.


The topic to be developed in this presentation will be announced on the state and national website. Participants will prepare promotional pieces based on this topic.


This is an individual or team event.  In the case of a team, it must be composed of two to three (2-3) members.  The individual may not have competed in this event at a prior National Leadership Conference or placed 1st, 2nd, 3rd, or 4th in this event at a previous State Leadership Conference.  In the case of a team, no more than one (1) team member may have competed in this event at a prior National Leadership Conference or placed 1st, 2nd, 3rd, or 4th in this event at a previous State Leadership Conference.

Participants must have paid state and national dues postmarked by December 15 of the current school year.

District        Number of participants governed by local FBLA District policy.
State         Each district may be represented by participant(s) based on the Florida FBLA scaled quota system.
National    See national guidelines:



District        Each district determines its own procedures for event registration.

State        When it has been determined that an individual or team will represent the district at state competition, the student's local adviser must send the appropriate entry form and product to the state adviser by first-class mail.  The entry form and the required receipt deadline are included in the SLC registration packet.

National    See national guidelines: www.fbla-pbl.orgNOTE:  On the national level, this event does not have a prejudged portion.  Please refer to the national guidelines if preparing for national competition.
 The entry and entry form must be submitted to the State Association so that it is received by the date specified in the State Conference Registration Packet.  Entries will not be returned.

Student members, not advisers, must prepare presentations.  Local advisers should serve as consultants to ensure that the presentations are well organized, contain substantiated statements, and are developed in an acceptable business style.

Participants in this event must be registered for the State Leadership Conference or their entry will not be judged.  Finalists must complete both parts of the event to be eligible to win an award. 

•    Projects must address the given topic. Student members, not advisers, must prepare projects.
•    Participants should place emphasis on graphic interpretation of the topic and design.
•    Participants may not use any words, diagrams, clipart, and/or artwork that are not public domain.
•    Logo must be saved in JPEG, GIF, or EPS format.
•    Graphics should be computer generated. 
•    Entry must be submitted as indicated in the State Conference Registration Packet.
•    Entry must be completed and submitted to the state office according to the instructions in and received by the date listed in the State Conference registration packet.
•    Members are expected to follow all applicable copyright laws.

•    Based on the results of the preliminary competition, the highest prejudged project scores, a maximum of five individuals or teams will be selected to make an oral presentation at the State Leadership Conference.  The individuals or teams selected will be notified prior to the State Leadership Conference…only these five will participate in the presentation.

•    Presentation of the entry must be conducted by participants who authored the event.  The presentation is an explanation of the graphic design.  The items may be shown to the judges.  Participants are responsible for bringing a copy of the project submitted to use in the onsite presentation.   The presentation should include, but not be limited to:  sources used to research the topic; development and design process; use of different design techniques; a list of equipment and software used; and copyright issues with pictures, music, or other items.

•    Visual aids related to the project may be used; however, no items may be left with the judges or audience.

•    Competitors are responsible for bringing their own device for this event and must be able to show their presentation to the judges on this device as there will be no use of projectors.
•    The individual or team has seven (7) minutes to present.  A timekeeper will stand at six (6) minutes and again at seven (7) minutes.  When each individual or team is finished, the timekeeper will record the time used noting a deduction of five (5) points for any presentation over seven (7) minutes.  Following each oral presentation, the judges will conduct a three-minute (3) question-and-answer period during which the presenters should be prepared to defend all aspects of their project.

•    The performance is not open to conference attendees.


Projects will be judged by a panel of judges prior to the State Leadership Conference.  Oral performances will be judged by a panel at the conference.  All judges’ decisions are final.


District    The number of awards presented at the District Leadership Conference is determined by local FBLA District policy
State        State awards for the top five places are presented at the State Leadership Conference
National    The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum number will be ten.