This event recognizes FBLA members who possess knowledge of the basic principles of marketing.  This event consists of two (2) parts:  an objective test and a performance component.

The one-hour objective test may include questions on basic marketing fundamentals; channels of distribution;  legal, ethical, and social aspects of marketing; economics; promotion and advertising media; marketing, information research and planning; e-commerce; economics; and selling and merchandising. In the event of a team, team members will take one objective test collaboratively. 

The five individuals or teams who score the highest on the objective test will advance to the final performance.  For the performance round, an interactive case study will be given concerning a marketing problem.  Participants will present a solution to the problem.



This is an individual or team event.  In the case of a team, it must be composed of two to three (2-3) members.  In the case of a team, no more than one member may have entered this event at a previous National Leadership Conference, have competed more than two years in this event at the national level, or placed 1st, 2nd, 3rd, or 4th in this event at a previous State Leadership Conference. If an individual, he or she may not have competed in this event at a prior National Leadership Conference or placed 1st, 2nd, 3rd, or 4th in this event at a previous State Leadership Conference.


Participants must have paid state and national dues postmarked by December 15 of the current school year.

District     Number of participants governed by local FBLA District policy.

State        Each district may be represented by participant(s) based on the Florida FBLA scaled quota system.

National   See national guidelines:



District     Each district determines its own procedures for event registration.

State        When it has been determined that a team will represent the district at state competition, the student's local adviser must send the appropriate entry form to the state adviser by first-class mail.  The entry form and the required receipt deadline are included in the SLC registration packet.

National     See national guidelines:


  • Participants must be selected in accordance with the regulations of the FBLA district and state chapters and the national association.

  • Participants failing to report on time may be disqualified.

  • Participants must furnish their own No. 2 pencils and erasers. Nongraphing calculators will be provided. No electronic devices may be brought to the event. No reference materials or other items are to be brought to the event.

  • Participants must adhere to the dress code established by the Board of Directors or they will not be permitted to participate in the competitive event



  • The five individuals or teams with the highest score will be scheduled for a performance. The order of performance will be drawn at random by an impartial person in the event office.

  • Finalists must report to the sequestering room by the time specified in the State Leadership Conference program. All finalists will be sequestered until their performance times. If a finalist fails to report prior to the beginning of the first performance, he/she will be disqualified. Twenty (20) minutes before the performance time, members will receive the case study.

  • Two 4" x 6" index cards will be provided to each participant and may be used during the preparation and performance of the oral segment. Information may be written on both sides of the note cards. Note cards will be collected following the presentation.

  • No reference materials, visual aids, or computer equipment may be brought to or used during the preparation or performance.

  • Finalists have seven (7) minutes to interact with a panel of judges and present the solution to the case. The judges will play the role of the second party in the presentation and refer to the case for specifics. All members must participate. This is a role-play event.

  • A timekeeper will stand at six (6) minutes and again at seven (7) minutes.

  • Performances are open to conference attendees, except performing participants of this event.



The objective test will be machine graded. In the event of a tie, the students’ performance on the final ten questions of the exam will be evaluated.  After that, if necessary, the order in which the tests were received will be used.

The performance portion of this event will be evaluated by a panel of judges.  All decisions of the judges are final.  In the case of a tie after the performance, the objective test score will be added to determine the final rank.


District     The number of awards presented at the District Leadership Conference is determined by local FBLA District policy 

State        State awards for the top five places are presented at the State Leadership Conference.

National   The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum number will be ten.