Participation in this event will allow the individuals to demon­strate proficiency in selling techniques, merchandise knowledge, and presenting to the customer. Participants will sell a product or concept to the judges of their choice.



Participants must have paid state and national dues postmarked by December 15 of the current school year.

District            Number of participants governed by local FBLA District policy.

State                Each district may be represented by participant(s) based on the Florida FBLA scaled quota system.

National          See national guidelines:



District            Each district determines its own procedures for event registration.

State                When it has been determined that a student will represent the district at state competition, the student's local adviser must send the appropriate entry form to the state adviser by first-class mail.  The entry form and the required receipt deadline are included in the SLC registration packet.

National         See national guidelines:


  • Participants must be selected in accordance with the regulations of the FBLA district and state chapters and the national association.

  • Participants must not have entered this event at a previous National Leadership Conference or placed 1st, 2nd, 3rd, or 4th in this event at a previous State Leadership Conference.

  • Participants failing to report on time may be disqualified.

  • Participants must furnish their own pens/pencils.

  • Participants must adhere to the dress code established by the Board of Directors or they will not be permitted to participate in the competitive event.

  • The individual shall provide the necessary materials and merchandise for the demonstration along with the product.

  • Each participant’s demonstration must be the result of his/her own efforts. Facts and working data may be secured from any source.

  • Student members, not advisers, must prepare the demon­stration.

  • Visual aids and samples related to the presentation may be used in the preparation; however, no items may be left with the judges or audience.

  • When delivering the demonstration, the participant may use notes, note cards, and props. All materials must be removed at the end of the performance.



  • Participants will be divided into preliminary groups.

  • The individual must perform all aspects of the presenta­tion (e.g. speaking, setup, operating equipment). Other members of the chapter may not provide assistance.

  • The individual has seven (7) minutes to interact with a panel of judges and sell the product or concept. The judges will interact throughout the presentation.

  • At the end of six (6) minutes, a timekeeper will stand until noticed indicating one minute is left. At seven (7) minutes the timekeeper will stand indicating time is up.


  • If needed, an equal number from each group—will be scheduled for the final round.

  • All other procedures from the preliminary round will apply to the final round.