- Who is Florida FBLA Collegiate?
- Collegiate SLC Winners
- Adopt-a-Chapter
- Bylaws
- Competitive Event Guidelines
- Competitive Event Rating Sheets
- Competitive Event Regulations
- Competitive Event Topics
- Dues
- Join Florida FBLA
- March of Dimes
- Membership Awards
- Collegiate State Officers
- Scholarship
- Standards of Mailability
MARKETING ANALYSIS AND DECISION MAKING
This event provides recognition for PBL members who possess knowledge across the core curriculum in the area of marketing.
This event is composed of two (2) parts: an objective test and a case study. The case study may include consumer behavior, advertising, e-commerce, public relations, research, etc. Finalists are required to complete both parts.
The one-hour objective test may include questions on advertising and promotion/sales management; consumer behavior; e-commerce; marketing management; marketing principles and concepts; marketing research; and public relations. In the case of a team, team members will take tests individually and the scores will be averaged together.
ELIGIBILITY
Participants must have paid state and national dues postmarked by February 15 of the current school year.
State: Each chapter may enter one (1) individual or team composed of two or three (2 or 3) active local members. Participants must be on record in the FBLA-PBL national office as having paid dues by February 15 of the current school year.
This is an individual or team event. Members may compete in this event more than once if they have not previously placed in the top ten of the event at the National Leadership Conference (NLC). If a member places in the top ten of an event at the NLC, they are no longer eligible to compete in that event.
National: See national guidelines: www.fbla-pbl.org.
REGULATIONS
State: When it has been determined that a team will represent the charter at state competition, the appropriate entry form must be sent to the state adviser received by the date specified in the SLC registration packet.
National: See national guidelines: www.fbla-pbl.org.
• Participants must be selected in accordance with the regulations of the state chapter and the national association.
• Participants failing to report to the objective test on time may be either disqualified or permitted to begin late with no extension of the time as scheduled.
• Participants must furnish their own No. 2 pencils and erasers. Participants may bring a financial calculator; however, no other electronic devices are allowed. No reference materials or other items are to be brought to the event.
• Participants must adhere to the dress code established by the Board of Directors or they will not be permitted to participate in the competitive event.
PROCEDURE—OBJECTIVE TEST
• A one-hour objective test will be administered based on the previously listed competencies. Team members will take one objective test collaboratively.
• The five (5) individuals or teams with the highest scores will be scheduled for the performance portion of the event. The order of performance will be drawn at random by an impartial person in the event office.
PROCEDURE—ORAL PRESENTATION
• Finalists will receive the case study the evening prior to the final round of competition. Participants can research the case during the period from receiving the case until presentation time.
• Student members, not advisers, must conduct the research and prepare the presentation.
• Facts and working data must be cited and be secured from quality sources (peer review docs, legal docs, experts in the field, etc.).
• Presentation materials (i.e., laptops/devices, posters, flip charts, etc.) are allowed. Teams must provide all materials to be utilized; however, no items may be left with the judges.
• One member should introduce the team and provide a case summary. All team members are expected to actively participate in the performance.
• Five minutes will be allowed to set up equipment or presentation items. When five minutes have elapsed, the time will automatically start the seven-minute performance clock.
• The individual or team has up to seven (7) minutes to present the problem and solution to the judges. All team members must be involved. Individuals or team members will be allowed to use their note cards during the interaction.
• A timekeeper will stand at six (6) minutes and again at seven (7) minutes. The timekeeper will stop the participants from continuing once their allotted time has elapsed. Following the presentation, the judges will conduct a three (3) minute question and answer session.
JUDGING
Tests will be machine graded. In the event of a tie, the students’ performance on the final ten questions of the exam will be evaluated. After that, if necessary, the order in which the tests were received will be used.
The presentations will be evaluated by a panel of judges. All decisions of the judges are final.
AWARDS
State: State awards for the top five places are presented at the State Leadership Conference.
National: The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries. The maximum number will be ten.