2019-20 TOPICS—PHI BETA LAMBDA

 

 

Business Ethics (PBL)

Category: Presentation without Equipment
Type: Individual or Team
Topic: Customer review sites are a top marketing tool for companies and a top resource for consumer information. These sites have a “pay for performance” component. Discuss the ethical policy and implication of these practices.


Business Law (PBL)

Category: Presentation without Equipment
Type: Individual or Team
Topic: Research a court case involving a corporate data breach and analyze the findings. Do you agree with the outcome of the case? Why or why not?


Business Presentation

Category: Presentation with Equipment
Type: Individual or Team
Topic: Soft skills are the personal attributes you need to succeed in the workplace. Develop a presentation identifying soft skills students need to have in order to be engaged in the workplace. Demonstrate how PBL prepares its members in developing the soft skills employers are looking for in their new hires and employees.


Computer Animation

Category: Presentation with Equipment
Type: Individual or Team
Topic: Utilize computer animation to create an informational video on how to get a job. At minimum, the video must include information on the following components:

  1. Where to find information on job openings

  2. Writing a resume and cover letter

  3. Completing application forms

  4. How to present yourself in a job interview

  5. Tips for a successful job interview


Desktop Publishing

Category: Production & Objective Test
Type: Individual or Team
Topic: You have been put in charge of creating a campaign to bring statewide awareness of the expected dress code at all FBLA-PBL events. FBLA-PBL has professional attire standards to which all members are expected to adhere, but feedback from members in your state indicates they are not sure they are being made fully aware of them prior to conference events. You will create three original items, which will include:

  1. A poster that shows/describes acceptable and unacceptable attire

  2. A postcard that members can carry with them at conferences showing/describing acceptable and unacceptable attire

  3. A PowerPoint presentation that can be shown at chapter meetings prior to conferences to educate members about the dress code


Emerging Business Issues (PBL)

Category: Presentation without Equipment
Type: Individual or Team
Topic: There has been an increase in the publication of world issues on social media and news media platforms. Media bias has affected big businesses, sports, law enforcement departments, and our ideals as a society. Discuss how this trend of news search affects how our society views current issues in our country. Discuss the negative effects of media biases and how they are shaping our future generations. Discuss the positive aspects of how the media sheds light on issues going on in our country today.


Future Business Educator

Category: Interview
Type: Individual
Topic: Create a unit plan for a high school entrepreneurship course. The plan should include a pre-assessment, assessments, activities, and other ancillary materials that may be needed. Assessments must be original in nature and not copied from published textbook materials.


Social Media Challenge

Category: Presentation with Equipment
Type: Individual or Team
Topic: Soft skills are sometimes referred to as transferable skills or professional skills. PBL inspires and prepares students to become community-minded business leaders in a global society through relevant career preparation and leadership experiences. Create a social media campaign demonstrating how PBL engages and prepares its members while developing these soft skills. Plan for a minimum of three different social media platforms that shows what PBL does to develop these soft skills. (NOTE: No live social media accounts should be created for this event.)


Strategic Analysis & Decision Making

Category: Presentation without Equipment
Type: Individual or Team
Topic: SkyWest, Inc. is headquartered in St. George, Utah and operates under SkyWest Airlines and ExpressJet. “Through SkyWest Airlines and ExpressJet, we offer scheduled passenger service with approximately 2,980 daily departures to destinations in the United States, Canada, Mexico and the Caribbean. Substantially all of our flights are operated as Delta Connection, United Express, American Eagle or Alaska Airlines flights under code-share arrangements (commercial agreements between airlines that, among other things, allow one airline to use another airline’s flight designator codes on its flights) with Delta, United, American or Alaska, respectively. SkyWest Airlines and ExpressJet generally provide regional flying to our major airline partners under long-term, fixed-fee, code-share agreements.” (SkyWest, Inc. 10K, February 26, 2018). Utilize a subset of the following strategic tools to develop a recommended strategy to take advantage of the strengths of SkyWest, Inc. or negate the weaknesses of SkyWest, Inc. You will present the recommended strategy and the analysis utilized to develop the strategy. Tool options include but are not limited to:

  1. External Analysis: Macro Environment, Industry Environment, Competitive Analysis

  2. Internal Analysis: Financial Analysis, Value Chain Analysis, SWOT Analysis

  3. Strategy Formulation: Vision, Mission, Goals, Objective Analysis, Market Demands Analysis, Business Strategy Options Development

  4. Strategy Recommendation

  5. Strategic Recommendation Implementation Issues


Website Design (PBL)

Category: Demonstration
Type: Individual or Team
Topic: You are celebrating PBL members. Develop a website that demonstrates how members are engaged in PBL while highlighting their successes. How are members meeting the goals, mission, and values of PBL? The website should be informational for potential members, employers, and potential business partners. It should be celebratory in nature. This website could be for your local or state chapter. It should be different from the information presented on PBL’s national website.