2018-19 TOPICS—PHI BETA LAMBDA

 

 

Business Ethics (PBL)

Category: Presentation without Equipment
Type: Individual or Team
Topic: Review an ethical case related to transparency in nonprofit giving that occurred within the last five years. Discuss why it happened; how it should have been resolved; and what actions could have prevented it.

 

Business Law (PBL)

Category: Presentation without Equipment
Type: Individual or Team
Topic: Research a court case involving a crowdsourcing funding issue and analyze the findings. Do you agree with the outcome of the case? Why or why not?

 

Business Presentation

Category: Presentation with Equipment
Type: Individual or Team
Topic: Develop a presentation to encourage businesses to partner with non-profit organizations. Provide the “what’s in it for me” for the businesses and for the non-profit relationships.

 

Computer Animation

Category: Presentation with Equipment
Type: Individual or Team
Topic: Utilize computer animation in a promotional video to encourage participation in a non-profit giving campaign of your choice.

 

Desktop Publishing

Category: Production & Objective Test
Type: Individual or Team
Topic: You are opening a new food truck. Develop a name and logo for your food truck. Using the name and logo, develop four separate print materials to support your startup.

 

Emerging Business Issues (PBL)

Category: Presentation without Equipment
Type: Individual or Team
Topic: The perception that consumers expect businesses to focus on preserving our natural environment in conjunction with maintaining profits is a point of view repeatedly presented. Be prepared to argue the perspective that businesses should be expected to uphold the promise of people, planet, profit and purpose.  Also be prepared to argue the perspective that businesses should not be expected to uphold the promise of people, planet, profit and purpose together. Be prepared to argue the positive, that the European business model is a better corporate culture than the United States business model; and be prepared to argue the negative, that the European business model is not a better corporate culture than the United States business model.

 

Mobile Application Development (PBL)

Category: Prejudged Projects & Presentation
Type: Individual or Team
Topic: Develop a mobile application for your local or state PBL chapter that meets a need not currently being met. As part of the application, explain the need that is not being met and how this application helps meet that need.

 

Social Media Challenge

Category: Presentation with Equipment
Type: Individual or Team
Topic: Create a social media campaign to encourage participation in a non-profit giving campaign of your choice. The planned campaign must utilize a minimum of three different social media platforms.

 

Strategic Analysis & Decision Making

Category: Presentation without Equipment
Type: Individual or Team
Topic: Buffalo Wild Wings, Inc. operates in the highly competitive restaurant industry and has “…established the Buffalo Wild Wings brand through coordinated marketing and operational execution that ensures brand recognition and quality and consistency throughout our concept” (Buffalo Wild Wings 10K, February 17, 2017). Utilize a subset of the following strategic tools to develop a recommended strategy to take advantage of the strengths of Buffalo Wild Wings, Inc. or negate the weaknesses of Buffalo Wild Wings, Inc. You will present the recommended strategy and the analysis utilized to develop the strategy. Tool options include but are not limited to:

  • External Analysis: Macro Environment, Industry Environment, Competitive Analysis.
  • Internal Analysis: Financial Analysis, Value Chain Analysis, SWOT Analysis.
  • Strategy Formulation: Vision, Mission, Goals, Objective Analysis, Market Demands Analysis, Business Strategy Options Development.
  • Strategy Recommendation.
  • Strategic Recommendation Implementation Issues.

 

Website Design (PBL)

Category: Prejudged Projects & Presentation
Type: Individual or Team
Topic: You are opening a new food truck. Develop a name and logo for your food truck. Create a website that includes, at minimum, a description of the menu items and prices, hours of operation, addresses/places that the food truck will be operating, and a pre-order option.