This event is designed to recognize PBL members who effectively use social media as a channel for a strategic marketing plan. 

The topic to be developed in this presentation will be announced on the state and national website each year.  Participants will prepare promotional pieces based on this topic.



Participants must have paid state and national dues postmarked by February 15 of the current school year.

Entries may be created by an individual member or a team of two (2) or three (3).  Participant(s) must be a member of an active local chapter and be on record in the FBLA-PBL national office as having paid dues by February 15 of the current school year.  A member or In the case of a team, no more than one member, may have entered this event at a previous National Leadership Conference, have competed more than two (2) years at the national level, or placed 1st or 2nd at a previous State Leadership Conference.

State:            Each charter may enter one participant or team.

National:     See national guidelines:



State:           When it has been determined that a student will represent the charter at state competition, the appropriate entry form must be sent to the state adviser received by the date specified in the SLC registration packet.

National:     See national guidelines:

•    Projects must address the given topic. Student members, not advisers, must prepare projects.

•    Participants may not use any words, diagrams, clipart, and/or artwork that are not public domain.

•    Campaign must have a high level of engagement and interactivity:  likes, shares, retweets, RSFPs, etc. 

•    Projects should demonstrate knowledge of social media marketing beyond community management, including but not limited to: developing unique content, effectively utilizing existing content, optimizing content for search and distributing content across as many platforms as possible within a limited budget.

•    Members are expected to follow all applicable copyright laws.




•    The presentation is an explanation of the social media campaign.  The presentation should include, but not be limited to:  sources used to research the topic; development and design process; use of different design techniques; and copyright issues with pictures, music, or other items.

•    Visual aids related to the project may be used; however, no items may be left with the judges or audience.

•    Five (5) minutes will be allowed to set up equipment and seven (7) minutes to describe the project. The school must provide all equipment other than a screen and table. Internet will be provided.

•    The individual or team has seven (7) minutes to present.  A timekeeper will stand at six (6) minutes and again at seven (7) minutes.  When each individual or team is finished, the timekeeper will record the time used noting a deduction of five (5) points for any presentation over seven (7) minutes.  Following each oral presentation, the judges will conduct a three-minute (3) question-and-answer period during which the presenters should be prepared to defend all aspects of their design.

•    If necessary, final performances will follow the same rules as listed above.



Oral performances will be judged by a panel at the conference.  All judges’ decisions are final.  



State        State awards for the top five places are presented at the State Leadership Conference.

National    The number of awards presented at the National Leadership Conference is determined by judges and/or number of entries.  The maximum number will be ten.